Thursday, February 20, 2014

Visibility at your events - the latest trends

Lightwall Expo walls by www.expowallrental.be


When we take our clients out to a conference, a fair, or a sales event the same questions always arises: How to stand out ? How do people see us ? Will they understand what we do ?
Apart from creating the standard marketing tools we need big visual solutions. And these solutions have evolved over time.

In the good old days back panels were painted by hand on plywood and set up at the event venue. Boy, that was heavy and slow.

Then during the 90s came the vinyl cut era. The plywood board were the same but the lettering was done fast. That was a real timesaver.

At the turn of the millennia came those collapsible systems, the roll ups and collapsible banana shaped expo walls. These are very handy when travelling and easy to set up. Digital print has come a long way and costs are low and quality is high. But they somehow never looked good. They don´t stand straight, do not resist a breeze and suffer from a lack of lighting.

Now finally the latest technology offers a solution that brings full panel high resolution and high contrast visibility to your venue. This new product is the LED-backlit light wall or expo wall. Graphics can be printed onto the whole wall space on stretchable canvas. The aluminium frame features LED spots that brighten up the canvas and thus eliminate the need for external spots. We absolutely love the result ! These light wall booths and stands are available for rent at http://www.expowallrental.be 
Check them out !!!