 |
| Braun vs. Apple |
For years now Apple has harvested design rewards for their numerous i-products. It has all been down to Steve Jobs genius of hand picking another genius, Jonathan Ive, as a chief industrial designer we hear. Jonathan Ive picks up any electronic product and turns it into a gorgeous hot selling success story. His track record is very impressive indeed.
So where did Jonathan Ive get his inspiration from ? Is he a loner that has been touched by god ? Or did he admire and was influenced by others ?
When we look at the images above it is evident ! Apple´s calculator is a copy of the old revolutionary Braun product. And so is the first ipod. And when we look at other Braun products we are stunned to see the identical approach to design.
Is Ive stealing sheep ?
When asked Ive will talk with admiration of Dieter Rams. Dieter Rams was to german electronics manufacturer BRAUN what Ive is to APPLE today.
Check this out:
So did Jonathan Ive steal sheep ?
To say so would be an unfair assumption. By bringing in Rams´s designs into some Apple products Ive really pays tribute to his master.
Jonathan Ive is one of the few industrial designers today that have a chance to fully express themselves with the unwavering support of a production company in their back. He keeps Rams´s design legacy alive and follows in his footsteps. And Apple´s success shows: Design sells !!